Instagram testing subscriptions that allow users to pay for content subscriptions from content creators. This feature is intended to help content creators monetize their content by letting their fans contribute more broadly.
As quoted from Adam Mosseri as Head of Instagram announced the feature on Wednesday. He explained that the feature is still in its infancy and will help content creators “increase their revenue.” These subscriptions allow content creators to set their own prices from $0.99 to $99 based on how valuable their content is to them, and subscribers can access exclusive content.
🎉 Subscriptions 🎉
Subscriptions allow creators to monetize and become closer to their followers through exclusive experiences:
– Subscriber Lives
– Subscriber Stories
– Subscriber Badges
We hope to add more creators to this test in the coming months. More to come. ✌🏼 pic.twitter.com/SbFhN2QWMX
— Adam Mosseri (@mosseri) January 19, 2022
Signs of this subscription option first appeared in the form of a subscription option as an in-app purchase last November. Instagram users who subscribe to creators have access to stories, streams, and other subscriber-only content. Subscribers will receive a purple badge to help them stand out in comments and direct messages.
For now, all the money made from subscriptions goes directly to creators, and Instagram won’t make any cuts until “at least 2023″ to help creators supplement their income.”
Subscribing users will include access to special exclusive live broadcasts, stories that only subscribers can see, and badges that will appear next to comments and messages indicating that you are a subscriber. Additionally, Instagram plans to expand the number of content creators who can create paid subscriptions in the coming months.